Astomania lifestyle

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Case intro

Urban Threads NYC, a fast-growing sustainable streetwear brand, wanted to refresh their visual content for a new season launch. They aimed to reflect their eco-conscious identity while connecting authentically with the urban, youthful audience of NYC. The goal was to create versatile lifestyle shots for use across e-commerce, social media, and print lookbooks.

Client: Urban Threads NYC

Location: Brooklyn, New York

Service: Lifestyle Brand Photography

Industry: Fashion & Apparel

Duration: 3 Weeks

Photographer: Stotage Studio

Challenges
Tight Timeline:

All photos needed to be captured, edited, and delivered within 3 weeks.

Real-World Vibe:

The client wanted real locations rather than studio shots to maintain authenticity.

Versatility:

Photos had to work for both large-format print and mobile social media usage.

Real-World Vibe:

The client wanted real NYC locations rather than studio shots to maintain authenticity.

Results

+42% engagement on social media compared to their previous campaign
+30% boost in product click-through rate within the first week
Campaign visuals featured in Hype NYC Magazine

” Stunning product shots that elevated our brand. They understood our vision and nailed every detail. Professional and efficient. “

CTO

Miguel V. Stanton

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